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A review request email template that is short enough to get opened

Plain, polite and one clear button. Here are review request email templates you can copy, and what ReviewHero does with them.

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The short review request email template

Subject: Thank you from [Business name]

Hi [First name],

Thank you for choosing [Business name]. If you have a minute, a review on Google helps other people find us.

[Leave a review]

Thanks again,

[Your name]

Put your business name first in the subject line and the first sentence. People open email from someone they recognize.

The template for a longer relationship

Subject: [Business name] – one small favor

Hi [First name],

It was good working with you on [the job / your visit]. Reviews are how most of our new customers find us, so would you share your experience on Google? An honest review helps.

[Leave a review]

If something was not right, just reply to this email and I will sort it out.

[Your name], [Business name]

What to leave out

• Any discount, gift or prize for a review. That is an incentivised review and Google prohibits it.
• A star rating ask before the link. Asking how they felt and only sending the happy ones to Google is review gating.
• A link to Yelp. Yelp’s guidelines prohibit businesses from asking.

More detail in review request emails that get replies and the CAN-SPAM checklist for review requests.

What ReviewHero sends

ReviewHero’s own request is one short email. Your business name leads the subject line and the first sentence. The body is a one-line thank you and a single button to leave a review. Replies go to the email address on your account, and the footer carries your business details and an unsubscribe link.

The button is a tracked link unique to that customer. When they open it, ReviewHero records the click and sends them to the Google write-a-review box. Use Send me a test in Settings to see the real thing before you contact a customer.

Frequently asked questions

Can I edit the wording of ReviewHero’s review request email template?

The email is short by design: your business name, a one-line thank you and one button. Use the Send me a test option in Settings to see exactly what customers get.

Should I put the Google link in the email body?

Use a single button or link. ReviewHero’s tracked link opens the Google review box and records the click, which is what stops the follow-up.

Do I need an unsubscribe link and a postal address?

Every ReviewHero email carries an unsubscribe link and your business postal details. See the CAN-SPAM checklist for review requests for the wider picture.

How long should the email be?

Short. A thank you, a reason, and one button is enough.

When should I send it?

Soon after the job or visit, while it is fresh. If they do not click, one follow-up goes out about two days later by default.